Thanks again to technology and the ever expanding influence of all things in the digital world, the tradition of sending a yearly Christmas card to others is fading from, or is already lost on, my generation and those that are younger still.
The practice feels archaic and comes off as a pointless waste of time, what with having to buy pre-printed cards, address them, spend more money on postage, and then mail them all out.
There are so many other quicker, easier, and cost effective ways to communicate with one another these days. Through things like email, cell phones, and social networking sites like Facebook, people can easily stay in touch with others year round. For young adults like myself, that basically makes the year-end holiday card, with an included letter of narcissistic showboating, unnecessary and obsolete.
Holiday greeting card sales have experienced very slow growth since 2005, and declined for the first time in 2009. Still, at least 1.5 billion cards are expected to be mailed this holiday season and those that are keeping the greeting card industry alive are obviously those of the older generations.
At least 51% of adults aged 45-54 bought Christmas cards last year, followed by 49% of 55-64 year olds, and 46% of those aged 65 and older. The age group that bought the least amount of cards was the one that I'm included in, the 25-34 year old bracket, with only 38%.
About 45% of 18-24 year olds bought cards, but I have a feeling that their number is higher than my group only because they're still young and under the influence of their parents, who still force their traditions onto their kids and make them buy and send greeting cards no matter how much they protest against it.
Regardless, the evidence of decline is apparent and the greeting card companies know it. That's why they desperately try to grab the attention of younger consumers by selling hi-tech cards that have computer chips in them to play music, or to record a personal greeting with.
American Greetings is even selling a holiday card now that comes with a small LCD screen built in that can display a personal photo slideshow. Digital photos can be uploaded to and downloaded from the card at will via a typical USB port.
To me, this product doesn't make much sense when you can still just upload pictures straight onto a photo-sharing website or directly email them...both of which don't cost a thing and still get transmitted to the recipient faster.
Though, I applaud the greeting card companies for at least trying to keep their antiquated product still relevant, even if it is obvious that they're trying too hard and ultimately failing.